Monday 23 July 2012

significance of reputation management



What is reputation  management?
  The process of understanding business brand is called reputation management. Some ethical ways to do reputation management are using online feedback to improve the product development;  responding to consumer complaints  and even ways like giving discounts for positive feedbacks about products can definitely help to improve product development.
Ways to do reputation management:-
·         We can do reputation management by  tagging and performing search engine optimization techniques.
·         And  publishing  positive commented websites to push down the previous negative comments of the brand. In this way we can manage the reputation for sure.
·         Know who owns the domain of the brand you are working for and contact the administrator to remove the negative comments about the brand. This manages the reputation.
·         Moreover when your brand’s search results are in the first page in search engine, obviously your brand yields a positive comments and gains good name. Search engine page rank matters a lot in reputation management.
·         Monitoring  online what new information about the brand is released also helps for brand management.
·         Your corporate image on the internet weighs heavy on consumer minds. So brand management is very essential.
·         Creating more backlinks for your websites results in maintaining good brand.
·         Remove all negative listings about your brand which pop ups in google search results which may spoil your brands name and result to bad image.
Benefits of good online reputation management:
ü  Positive qualities of the brand can increase the conversion rates for online marketers. Even a single bad review about your brand will spoil the name of whole brand. So positive comments really matters a lot.
ü  Good online reputation management will gain and attract new customers and also retain existing customers.
ü  This process definitely brings  a high image to your brand among public.
ü  Moreover in this competitive market , reputation management brings a great change to your brand.
ü  Providing campaigns on seo/sem services.

Thus, Online reputation management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen.
So start defining and promoting your reputation strategy today to ensure it is strong enough to succeed when you need it. Regardless of the size of your company, you might need online reputation management.